Marketing

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Promotional Marketing: Gaining an Audience for Your New Product

Are you planning to launch a new service or product? This calls for a celebration. With that, you need new marketing strategies that you can combine with tried and proven methods. You should formulate a good promotional marketing strategy, for instance, to reach as many potential clients as you can. Here are some ways to […]

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Peak Season Planning Pointers for Small Businesses

The demand for candies and costumes skyrocket during Halloween, ornamental lights become sought-out around November and December, and the number of HVAC system installation and repairs significantly increase before and during summer. Peak seasons differ in each business or industry, but they all have one thing in common — an increased demand for a certain

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Improving Market Reach Through an Automated Pricing Strategy

Pricing strategies in e-commerce now revolves around a data-centric approach of analysis. Pricing intelligence, for that matter, has become a multi-tiered activity that includes price tracking, price monitoring, as well as price analysis. To better understand the market in the online world and to expand one’s reach, price strategies should adapt quickly and with scale.

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How to Start Implementing Data Minimization Strategies in Your Business

Minimizing data is becoming more and more popular these days to help ensure the integrity of business data. Between the increasing liability of data management in potentially vulnerable databases and compliance with the EU’s General Data Protection Regulation (GDPR), plenty of businesses are now starting to see data minimization in a whole new light. In

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