Marketing

two women wearing lab coats inside a factory

Things to Consider When Scaling Up Your Food Production Business

If you’re reading this, chances are, your food processing business is going well. Too well, in fact, that you’ll need to increase the production to meet the demand for your products. As such, we’ll be taking a look at things you’d want to consider when you’re scaling up your food processing business: Adjust Your Formula …

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people taking jump shot inside a gym

Workplace Wellness: Promoting a Culture of Physical Activity

More and more companies are starting to add wellness programs to their employee benefits. Increasing physical activity increases productivity and decreases the risk of heart disease, high blood pressure and stroke. Countless studies have also shown that being active relieves mild anxiety and depression, and improves a person’s general sense of well-being. Physically active employees …

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5 Types of Animated Videos for Corporate Marketing

In recent years, the number of brands that use videos for their brand’s marketing has increased from 60% to around 80%. These statistics show you that businesses now appreciate the impact of videos on brand marketing. Compared to still images, videos are visually stimulating, versatile, can capture an audience’s attention, and easier to use when …

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Millennial Marketing

Millennial Marketing: How Businesses Can Reach Out to A Socially-Conscious Generation

Perhaps one of the most overused, not to mention misused, words on the internet right now is the word “millennial”. Despite the term being around for the past few years, an official definition didn’t come out until a couple of years ago, and until now, it’s still a highly contested term. But what’s so special …

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