Marketing

Property assessments are changing to become more sustainable and efficient; EPC assessments provide invaluable data on energy usage and improvements.  EPC assessments help identify potential areas of improvement, encourage sustainable practices, improve indoor air quality, and increase property value.  Current assessment techniques rely on data collection and analysis combined with manual inspection; new technologies are […]

2023 culinary tourism trends include embracing diversity through global flavors, coffee tourism, farm-to-table dining, and more.  Businesses need to regularly research shifting cultures and cuisines to stay informed of the latest adjustments in the industry.  Effective marketing strategies tailored toward the target audience can help businesses attract culinary tourists with unforgettable experiences.  Collaboration between businesses

Adding valuable physical assets to your office cannot be overstated. Having the right equipment, furniture, and other physical assets will help create an environment conducive to productivity. Studies have shown that having a comfortable and well-equipped office increases employee satisfaction and engagement, as it encourages creativity and collaboration. Furthermore, having physical assets in the workplace

Digital transformation and automation can help businesses improve services and customer experience.  Remote work, data analytics, and AI have enabled businesses to reduce costs, increase productivity and promote work-life balance for employees. The UK has implemented new employment laws which businesses must comply with to protect workers’ rights.  Sustainability can help businesses reduce their environmental

Perform market research to understand the target audience and identify competitors. Develop a strong brand identity with consistent messaging, tone, and visuals across all marketing channels. Offer exceptional customer service by training staff and providing personalized attention. Revamp store design with high-quality materials, sophisticated lighting, and eye-catching displays. Market the luxury brand effectively by leveraging

Minimalism is a popular trend for product packaging, using less material without compromising on protection or design.  Personalization is critical to engaging customers, such as creating custom-printed packages or bespoke labels and inserts.  Sustainable packaging materials are becoming more sought after due to the rise of eco-conscious customers.  Smart packaging creates an interactive experience for

Know the specific needs of the business and utilize cloud-based applications and services.  Analyze current operations to identify areas of improvement and opportunities to maximize cloud computing solutions.  Leverage automation technology to streamline processes and minimize downtime in the long run.  Invest in robust security protocols to ensure customer data is safe and protected from

• Establish a brand identity by researching other successful brands in the industry and developing a unique logo, color palette, and shareable content. • Optimize website for visibility with Google tools such as My Business and Local SEO and keyword research and analytics. • Create shareable content that is relevant to the target audience while

Nike, Ford, and other industry greats have one thing in common: effective brand recall. As a business, you need to create an identity that will help you stand out from the competition. It’s not enough to just have a great product or service; you must also have a strong brand identity that customers can recognize and

Promote a gender-inclusive environment to create equality in the workplace. Eliminate gender bias from company culture and use gender-neutral language. Celebrate female-centered occasions to show appreciation for their achievements. Offer flexible work schedules to support a healthy work-life balance. Provide training courses and educational resources to empower female employees. In today’s world, women still face